{"id":24,"date":"2026-06-28T14:45:48","date_gmt":"2026-06-28T12:45:48","guid":{"rendered":"https:\/\/swissmediadesign.com\/cookie-richtlinie\/"},"modified":"2026-09-20T20:29:33","modified_gmt":"2026-09-20T18:29:33","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/swissmediadesign.com\/en\/cookie-richtlinie\/","title":{"rendered":"Cookie Policy"},"content":{"rendered":"<p>This Cookie Policy explains what cookies are, what types of cookies are used on this website, and how you can control their use. Further information on the processing of personal data can be found in our <a href=\"\/en\/data-protection\/\">Privacy Policy<\/a>.<\/p>\n<h2>What are cookies?<\/h2>\n<p>Cookies are small text files that are stored on your device when you visit a website. They enable us to recognise your device and store certain information for a specified period of time. Cookies may be set by us (first-party cookies) or by third parties (third-party cookies).<\/p>\n<h2>What cookies we use<\/h2>\n<ul>\n<li><strong>Essential cookies:<\/strong> They are necessary for the website to function, for example to save your light or dark theme settings. These cookies cannot be disabled.<\/li>\n<li><strong>Statistics cookies:<\/strong> Sie helfen uns zu verstehen, wie Besucher die Website nutzen. Hier unterscheiden wir nach Ihrem Aufenthaltsort: Rufen Sie die Website aus der Schweiz auf, ist die Reichweitenmessung standardm\u00e4ssig aktiv, und Sie k\u00f6nnen ihr jederzeit \u00fcber den Cookie-Hinweis widersprechen. Rufen Sie sie aus dem Europ\u00e4ischen Wirtschaftsraum, dem Vereinigten K\u00f6nigreich oder einem anderen Land auf, werden Statistik-Cookies erst nach Ihrer ausdr\u00fccklichen Einwilligung gesetzt. L\u00e4sst sich Ihr Aufenthaltsort nicht bestimmen, gilt immer die strengere Variante mit vorheriger Einwilligung.<\/li>\n<li><strong>Marketing cookies:<\/strong> They are used to measure the effectiveness of advertising, for example on Google Ads. They are only set with your consent.<\/li>\n<\/ul>\n<h2>Warum wir nach Ihrem Aufenthaltsort unterscheiden<\/h2>\n<p>In der Schweiz erlaubt Art. 45c des Fernmeldegesetzes (FMG) den Einsatz solcher Technologien, wenn wir Sie dar\u00fcber informieren und Ihnen die M\u00f6glichkeit geben, sie abzulehnen. Im Europ\u00e4ischen Wirtschaftsraum verlangt Art. 5 Abs. 3 der ePrivacy-Richtlinie dagegen Ihre Einwilligung, bevor nicht notwendige Cookies gesetzt werden. Wir richten uns nach der Regelung, die f\u00fcr Sie gilt.<\/p>\n<p>Ihren Aufenthaltsort bestimmen wir anhand Ihrer IP-Adresse \u00fcber eine Datenbank, die auf unserem eigenen Server liegt. Ihre IP-Adresse wird dabei ausschliesslich im Arbeitsspeicher verarbeitet, nicht gespeichert, nicht protokolliert und nicht an Dritte \u00fcbermittelt. Das Ergebnis der Abfrage ist allein die Angabe, welche der beiden Regelungen f\u00fcr Sie gilt.<\/p>\n<p>Marketing-Cookies f\u00fcr Google Ads und Microsoft Advertising setzen wir unabh\u00e4ngig von Ihrem Aufenthaltsort ausschliesslich nach Ihrer ausdr\u00fccklichen Einwilligung.<\/p>\n<h2>Integrated third-party services<\/h2>\n<p>On some pages, we embed content from third-party providers who may in turn set cookies, such as the ReviewForest rating widget, maps from Google Maps, and fonts and analytics services from Google. When this content is loaded, your IP address is transmitted to the relevant provider. You can find further details in our privacy policy.<\/p>\n<h2>Manage cookies<\/h2>\n<p>You can withdraw or amend your consent at any time. You can also use your browser settings to specify whether cookies are stored, delete cookies that have already been set, and generally prevent new cookies from being set. Please note that the website may not function fully without essential cookies.<\/p>\n<h2>Amendments to this policy<\/h2>\n<p>We reserve the right to amend this Cookie Policy to bring it into line with changes in legal requirements or adjustments to our services. The version published on this page shall apply at any given time.<\/p>\n<h2>Overview of the individual cookies<\/h2>\n<p>The following overview is generated automatically from our cookie management system and lists each cookie, along with its purpose and retention period.<\/p>\n<div id=\"cmplz-cookies-overview\"><details class=\"cmplz-dropdown cmplz-service-desc cmplz-dropdown-cookiepolicy\">\n\t<summary class=\"cmplz-service-header\"><div>\n\t\t<h3>Google Analytics 4<\/h3>\n\t\t<p>website analytics<\/p>\n\t\t<label for=\"cmplz_service_google-analytics-4\" class=\"cmplz_consent_per_service_label\"><span class=\"screen-reader-text\">Consent to service google-analytics-4<\/span><\/label>\n\t\t<input type=\"checkbox\" id=\"cmplz_service_google-analytics-4\" class=\"cmplz-accept-service cmplz-hidden\" data-service=\"google-analytics-4\" data-category=\"functional\"><\/div>\n\t<\/summary>\n\t<div class=\"cmplz-service-description\">\n\t\t<h4>Usage<\/h4>\n\t\t<p>We use Google Analytics 4 for website analytics.<\/p>\n\t<\/div>\n\t<div class=\"cmplz-sharing-data\">\n\t\t<h4>Sharing data<\/h4>\n\t\t<p>For more information, please read the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy\">Google Analytics 4 Privacy Statement<\/a>.<\/p>\n\t<\/div>\n\t<div class=\"cookies-per-purpose\">\n    <div class=\"purpose\"><h4>website analytics<\/h4><\/div>\n    <div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">_ga<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">2 Jahre<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\">Assigns a random identifier to the browser so that repeat visits are recognised as the same device.<\/div>\n<div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">_ga_E0Y2CTT0QZ<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">2 Jahre<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\">Keeps the session state and visit count for this website.<\/div>\n\n<\/div>\n<\/details>\n<details class=\"cmplz-dropdown cmplz-service-desc cmplz-dropdown-cookiepolicy\">\n\t<summary class=\"cmplz-service-header\"><div>\n\t\t<h3>Google Ads<\/h3>\n\t\t<p>advertising performance measurement<\/p>\n\t\t<label for=\"cmplz_service_google-ads\" class=\"cmplz_consent_per_service_label\"><span class=\"screen-reader-text\">Consent to service google-ads<\/span><\/label>\n\t\t<input type=\"checkbox\" id=\"cmplz_service_google-ads\" class=\"cmplz-accept-service cmplz-hidden\" data-service=\"google-ads\" data-category=\"functional\"><\/div>\n\t<\/summary>\n\t<div class=\"cmplz-service-description\">\n\t\t<h4>Usage<\/h4>\n\t\t<p>We use Google Ads for advertising performance measurement.<\/p>\n\t<\/div>\n\t<div class=\"cmplz-sharing-data\">\n\t\t<h4>Sharing data<\/h4>\n\t\t<p>For more information, please read the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy\">Google Ads Privacy Statement<\/a>.<\/p>\n\t<\/div>\n\t<div class=\"cookies-per-purpose\">\n    <div class=\"purpose\"><h4>advertising performance measurement<\/h4><\/div>\n    <div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">_gcl_au<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">3 Monate<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\">Stores click information from Google ads so that a later enquiry can be attributed to the ad.<\/div>\n\n<\/div>\n<\/details>\n<details class=\"cmplz-dropdown cmplz-service-desc cmplz-dropdown-cookiepolicy\">\n\t<summary class=\"cmplz-service-header\"><div>\n\t\t<h3>Microsoft Advertising<\/h3>\n\t\t<p>advertising performance measurement<\/p>\n\t\t<label for=\"cmplz_service_microsoft-advertising\" class=\"cmplz_consent_per_service_label\"><span class=\"screen-reader-text\">Consent to service microsoft-advertising<\/span><\/label>\n\t\t<input type=\"checkbox\" id=\"cmplz_service_microsoft-advertising\" class=\"cmplz-accept-service cmplz-hidden\" data-service=\"microsoft-advertising\" data-category=\"functional\"><\/div>\n\t<\/summary>\n\t<div class=\"cmplz-service-description\">\n\t\t<h4>Usage<\/h4>\n\t\t<p>We use Microsoft Advertising for advertising performance measurement.<\/p>\n\t<\/div>\n\t<div class=\"cmplz-sharing-data\">\n\t\t<h4>Sharing data<\/h4>\n\t\t<p>For more information, please read the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/privacy.microsoft.com\/de-ch\/privacystatement\">Microsoft Advertising Privacy Statement<\/a>.<\/p>\n\t<\/div>\n\t<div class=\"cookies-per-purpose\">\n    <div class=\"purpose\"><h4>advertising performance measurement<\/h4><\/div>\n    <div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">_uetsid<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">1 Tag<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\">Identifies the current session for advertising performance measurement at Microsoft Advertising.<\/div>\n<div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">_uetvid<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">13 Monate<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\">Identifies the device across sessions for advertising performance measurement at Microsoft Advertising.<\/div>\n\n<\/div>\n<\/details>\n<details class=\"cmplz-dropdown cmplz-service-desc cmplz-dropdown-cookiepolicy\">\n\t<summary class=\"cmplz-service-header\"><div>\n\t\t<h3>Miscellaneous<\/h3>\n\t\t<p>Purpose pending investigation<\/p>\n\t\t<label for=\"cmplz_service_miscellaneous\" class=\"cmplz_consent_per_service_label\"><span class=\"screen-reader-text\">Consent to service miscellaneous<\/span><\/label>\n\t\t<input type=\"checkbox\" id=\"cmplz_service_miscellaneous\" class=\"cmplz-accept-service cmplz-hidden\" data-service=\"miscellaneous\" data-category=\"functional\"><\/div>\n\t<\/summary>\n\t<div class=\"cmplz-service-description\">\n\t\t<h4>Usage<\/h4>\n\t\t<p><\/p>\n\t<\/div>\n\t<div class=\"cmplz-sharing-data\">\n\t\t<h4>Sharing data<\/h4>\n\t\t<p>Sharing of data is pending investigation<\/p>\n\t<\/div>\n\t<div class=\"cookies-per-purpose\">\n    <div class=\"purpose\"><h4>Purpose pending investigation<\/h4><\/div>\n    <div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">cmplz_functional<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">365 days<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\"><\/div>\n<div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">cmplz_statistics<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">365 days<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\"><\/div>\n<div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">cmplz_preferences<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">365 days<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\"><\/div>\n<div class=\"name-header\">\n\t<h5>Name<\/h5>\n<\/div>\n<div class=\"name\">cmplz_marketing<\/div>\n<div class=\"retention-header\">\n\t<h5>Expiration<\/h5>\n<\/div>\n<div class=\"retention\">365 days<\/div>\n<div class=\"function-header\">\n\t<h5>Function<\/h5>\n<\/div>\n<div class=\"function\"><\/div>\n\n<\/div>\n<\/details>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Diese Cookie-Richtlinie erkl\u00e4rt, was Cookies sind, welche Arten von Cookies auf dieser Website zum Einsatz kommen und wie Sie deren Verwendung steuern k\u00f6nnen. Erg\u00e4nzende Informationen zur Verarbeitung personenbezogener&nbsp;\u2026<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}