{"id":2339,"date":"2025-03-19T15:10:22","date_gmt":"2025-03-19T14:10:22","guid":{"rendered":"https:\/\/swissmediadesign.com\/?post_type=portfolio&#038;p=2339"},"modified":"2025-03-19T16:45:33","modified_gmt":"2025-03-19T15:45:33","slug":"webdesign-goop-metallbau-anstalt","status":"publish","type":"portfolio","link":"https:\/\/swissmediadesign.com\/en\/projekt\/webdesign-goop-metallbau-anstalt\/","title":{"rendered":"Webdesign - Goop Metallbau Anstalt \/ Goop Metallbautechnik Anstalt"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jdi04z-2874f32d56644eca7d516f8ffc233c98\">\n.avia-section.av-jdi04z-2874f32d56644eca7d516f8ffc233c98{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/swissmediadesign.com\/wp-content\/uploads\/2024\/05\/african-american-man-sitting-in-front-of-computer-2023-11-27-04-50-31-utc-1500x1001.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-jdi04z-2874f32d56644eca7d516f8ffc233c98 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jdi04z-2874f32d56644eca7d516f8ffc233c98 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2339'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-hnkx83-586982cb8289889593a145bba8a77641 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div'     ><\/div><div  class='flex_column av-fl4vqr-f91490baefacbf9727e39b7f3507154f av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8fzn7uu-407bf4860ca492a9a7520d664967b784\">\n#top .av-special-heading.av-m8fzn7uu-407bf4860ca492a9a7520d664967b784{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-m8fzn7uu-407bf4860ca492a9a7520d664967b784 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m8fzn7uu-407bf4860ca492a9a7520d664967b784 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8fzn7uu-407bf4860ca492a9a7520d664967b784 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m8fzn7uu-407bf4860ca492a9a7520d664967b784 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Webdesign - Goop Metallbau Anstalt \/ Goop Metallbautechnik Anstalt<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8g01xn9-25f2898efe6d48113081d25722a63734\">\n#top .av_textblock_section.av-m8g01xn9-25f2898efe6d48113081d25722a63734 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m8g01xn9-25f2898efe6d48113081d25722a63734'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\">The close collaboration with Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt was an exciting and challenging project. Through intensive coordination and continuous feedback, we were able to develop a customised web solution that meets the requirements of both companies.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-dvevgj-e53bdfeafff8b58d11f68958bbab4d53 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div'     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2339'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-brbocj-19c30c93384b2d098bd22d25b7f84b90 av_one_half  avia-builder-el-6  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bbrmb7-09ccc2862938eab81e87f40e4a10e6c6\">\n#top .avia-gallery.av-bbrmb7-09ccc2862938eab81e87f40e4a10e6c6 .avia-gallery-thumb a{\nwidth:20%;\n}\n<\/style>\n<div  class='avia-gallery av-bbrmb7-09ccc2862938eab81e87f40e4a10e6c6 avia_animate_when_visible  avia-builder-el-7  avia-builder-el-no-sibling  avia_lazyload av-slideshow-ui av-loop-manual-endless av-control-hidden av-navigate-arrows hover-effect av-control-hidden avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/swissmediadesign.com\/en\/projekt\/webdesign-goop-metallbau-anstalt\/\"><a class='avia-gallery-big fakeLightbox lightbox avia-gallery-big-crop-thumb' href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-1030x687.png\"  data-onclick='1' title='mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1' ><span class='avia-gallery-big-inner'  itemprop=\"thumbnailUrl\" ><img width='1030' height='687' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-1030x687.png' title='mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1' alt='' \/><\/span><\/a><div class='avia-gallery-thumb'><a href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-1030x687.png\" data-rel='gallery-1' data-prev-img='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-1030x687.png' class='first_thumb lightbox' data-onclick='1' title='mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1'  itemprop=\"thumbnailUrl\"  ><img  src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-710x375.png' width='710' height='375'  title='mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1' alt='' \/><div class='big-prev-fake'><img width='1030' height='687' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1-1030x687.png' title='mockup-of-a-relaxed-woman-using-an-iphone-11-pro-2128-el1' alt='' \/><\/div><\/a><a href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/macbook-air-work-environment-1030x773.png\" data-rel='gallery-1' data-prev-img='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/macbook-air-work-environment-1030x773.png' class='lightbox' data-onclick='2' title='macbook-air-work-environment'  itemprop=\"thumbnailUrl\"  ><img  src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/macbook-air-work-environment-710x375.png' width='710' height='375'  title='macbook-air-work-environment' alt='' \/><div class='big-prev-fake'><img width='1030' height='773' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/macbook-air-work-environment-1030x773.png' title='macbook-air-work-environment' alt='' \/><\/div><\/a><a href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2-1030x622.png\" data-rel='gallery-1' data-prev-img='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2-1030x622.png' class='lightbox' data-onclick='3' title='mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2'  itemprop=\"thumbnailUrl\"  ><img  src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2-710x375.png' width='710' height='375'  title='mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2' alt='' \/><div class='big-prev-fake'><img width='1030' height='622' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2-1030x622.png' title='mockup-of-an-imac-placed-on-a-desk-with-other-devices-m14471-r-el2' alt='' \/><\/div><\/a><a href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/black-ipad-landscape-gaming-style-1030x773.png\" data-rel='gallery-1' data-prev-img='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/black-ipad-landscape-gaming-style-1030x773.png' class='lightbox' data-onclick='4' title='black-ipad-landscape-gaming-style'  itemprop=\"thumbnailUrl\"  ><img  src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/black-ipad-landscape-gaming-style-710x375.png' width='710' height='375'  title='black-ipad-landscape-gaming-style' alt='' \/><div class='big-prev-fake'><img width='1030' height='773' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/black-ipad-landscape-gaming-style-1030x773.png' title='black-ipad-landscape-gaming-style' alt='' \/><\/div><\/a><a href=\"https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2-1030x687.png\" data-rel='gallery-1' data-prev-img='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2-1030x687.png' class='lightbox' data-onclick='5' title='mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2'  itemprop=\"thumbnailUrl\"  ><img  src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2-710x375.png' width='710' height='375'  title='mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2' alt='' \/><div class='big-prev-fake'><img width='1030' height='687' src='https:\/\/swissmediadesign.com\/wp-content\/uploads\/2025\/03\/mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2-1030x687.png' title='mockup-of-a-woman-holding-an-iphone-13-featuring-a-laptop-keyboard-in-the-background-m22010-r-el2' alt='' \/><\/div><\/a><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-v9is3-cc502d67b1f1d3ac473dd6b22f5b0461 av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8fzt5cy-c41285a915ad860500956420b0871eca\">\n#top .av-special-heading.av-m8fzt5cy-c41285a915ad860500956420b0871eca{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m8fzt5cy-c41285a915ad860500956420b0871eca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m8fzt5cy-c41285a915ad860500956420b0871eca .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m8fzt5cy-c41285a915ad860500956420b0871eca av-special-heading-h2 blockquote modern-quote  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Two companies, one website - maximum efficiency and clear differentiation<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m8fzzwtr-0065ebe6672a9976983616905f6a9136'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"0\" data-end=\"389\">For Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt, we developed a customised web solution that unites two independent companies on a single platform. The challenge was to ensure a clear separation of the two business areas without compromising the user-friendliness and uniform appearance of the website.<\/p>\n<p data-start=\"391\" data-end=\"811\">A central element is the dynamic menu, which adapts depending on the active logo. Depending on whether the user is in the Goop Metallbau or Goop Metallbautechnik area, the logo in the header and the colour scheme of the website change. This ensures that visitors are always in the right area of the company while they can navigate effortlessly through the 116 subpages.<\/p>\n<p data-start=\"813\" data-end=\"1248\" data-is-last-node=\"\" data-is-only-node=\"\">In addition to the visual separation, particular emphasis was placed on optimised navigation, which enables clear and simple user guidance despite the extensive content. Thanks to targeted SEO optimisation, the website is more visible for relevant search queries in the metal construction industry. In addition, a high-performance technical basis and fast loading times ensure a smooth user experience on all end devices.<\/p>\n<p><strong>Project objective:<br \/>\n<\/strong>The aim of the project was to develop a central website that clearly structures both companies while still offering an intuitive user experience. The automatic adaptation of the logo and colour scheme ensures that visitors always find themselves in the right area of the company. At the same time, the focus was on optimised navigation that provides a clear structure despite the large number of subpages. Targeted SEO optimisation ensured that the website is visible in search results for the metal construction industry. In addition, attention was paid to maximum performance and fast loading times to ensure a seamless user experience.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58\">\n#top .togglecontainer.av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58 p.toggler:not(.activeTitle):hover{\ncolor:#ffffff;\nbackground-color:#ff6600;\n}\n#top .togglecontainer.av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58 p.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ffffff !important;\n}\n#top .togglecontainer.av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58 p.toggler.activeTitle .toggle_icon, #top .togglecontainer.av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58 p.toggler.activeTitle .toggle_icon > span{\ncolor:#ff6600;\nborder-color:#ff6600;\n}\n<\/style>\n<div  class='togglecontainer av-m8g0c0v6-c6e22b41979c8948d63f52c6cda01f58  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  toggle_close_all' >\n<section class='av_toggle_section av-m8g0iirx-ccf2e4dc54a03e9d6c6f1daf05286dd5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Solutions<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap'  ><div class='toggle_content invers-color'  itemprop=\"text\" ><ul>\n<li data-start=\"19\" data-end=\"155\"><strong data-start=\"21\" data-end=\"55\">Dynamic corporate presence<\/strong>Automatic adaptation of logo, colour scheme and menu navigation depending on the active company area.<\/li>\n<li data-start=\"156\" data-end=\"264\"><strong data-start=\"158\" data-end=\"186\">Structured navigation<\/strong>Clear categorisation and intuitive user guidance despite 116 subpages.<\/li>\n<li data-start=\"265\" data-end=\"373\"><strong data-start=\"267\" data-end=\"290\">Highest performance<\/strong>Optimisation for fast loading times and smooth use on all devices.<\/li>\n<li data-start=\"374\" data-end=\"467\"><strong data-start=\"376\" data-end=\"393\">SEO strategy<\/strong>Improved visibility through technical and content optimisation.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8g0iurc-5c1c7884d45dae2b75729efaa022bb65'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Events<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap'  ><div class='toggle_content invers-color'  itemprop=\"text\" ><ul>\n<li data-start=\"490\" data-end=\"597\">Development of a flexible web design that unites two independent companies on one platform.<\/li>\n<li data-start=\"598\" data-end=\"692\">Integration of an automatic colour and logo change for a dynamic brand experience.<\/li>\n<li data-start=\"693\" data-end=\"783\">Realisation of a well thought-out page structure that enables intuitive navigation.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8g0izfc-534a6ab1695894a7bc663e3653807bf0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Technologies<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap'  ><div class='toggle_content invers-color'  itemprop=\"text\" ><ul>\n<li data-start=\"808\" data-end=\"892\"><strong data-start=\"810\" data-end=\"837\">CMS-based web system<\/strong>Scalable architecture for simple extensions.<\/li>\n<li data-start=\"893\" data-end=\"1006\"><strong data-start=\"895\" data-end=\"922\">Performance optimisation<\/strong>Compressed resources and fast caching for high loading speed.<\/li>\n<li data-start=\"1007\" data-end=\"1101\" data-is-last-node=\"\"><strong data-start=\"1009\" data-end=\"1026\">SEO framework<\/strong>Technical implementation for improved indexing in search engines.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n<section  class='av_textblock_section av-6kvs9f-29482ffda565ef0e98f684aa9e0a4e6f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">We would like to thank Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt for their trust and excellent cooperation. The development of a customised web solution for two companies on one platform was an exciting challenge that we implemented with passion. 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