{"id":48,"date":"2026-06-01T11:01:00","date_gmt":"2026-06-01T09:01:00","guid":{"rendered":"https:\/\/swissmediadesign.com\/?projekt=webdesign-ruf-design-ag"},"modified":"2026-10-08T23:50:22","modified_gmt":"2026-10-08T21:50:22","slug":"web-design-ruf-design-ag","status":"publish","type":"projekt","link":"https:\/\/swissmediadesign.com\/en\/projekt\/webdesign-ruf-design-ag\/","title":{"rendered":"Web design: Ruf Design AG"},"content":{"rendered":"<p class=\"translation-block\">The collaboration with <a href=\"https:\/\/rufdesign.ch\/\" target=\"_blank\" rel=\"noopener\">Ruf Design AG<\/a> was a comprehensive project aimed at repositioning the entire company in the digital sphere. With 32 sub-pages, each showcasing specific service areas, projects and insights, the result is a website that authentically reflects Ruf Design\u2019s versatility and premium quality.<\/p>\n<p class=\"translation-block\">For Ruf Design, I developed <a href=\"https:\/\/swissmediadesign.com\/en\/services\/web-design\/\">a website<\/a> that brings together interior design, kitchens, bathrooms and projects into a harmonious whole. In addition, separate landing pages for <a href=\"https:\/\/swissmediadesign.com\/en\/project\/web-design-pyrolave-suisse\/\">Pyrolave<\/a> and Invisacook were integrated to give these exclusive partners and products their own digital presence.<\/p>\n<p>A design highlight is the combination of large-format imagery and clean typographical structures. This lends the website a timeless and elegant character. Thanks to intuitive navigation and a well-thought-out content structure, visitors can quickly find their way to projects, services and contact details.<\/p>\n<p>The site has been optimised for performance, SEO and future-proofing. With a responsive design, targeted caching and a streamlined code base, a seamless user experience is guaranteed across all devices. Just a short time after going live, the website was already generating concrete enquiries from customers.<\/p>","protected":false},"excerpt":{"rendered":"<p>The collaboration with Ruf Design AG was a comprehensive and, at the same time, inspiring project. The aim was to reposition the brand digitally and to bring together its diverse range of services within a modern, clearly structured website. The result is a website that combines design quality, functionality and brand identity.<\/p>","protected":false},"featured_media":599,"template":"","meta":{"smd_kunde":"Ruf Design AG","smd_branche":"Design & Handwerk","smd_leistungen":"Webdesign","smd_url":"https:\/\/rufdesign.ch\/"},"projekt_kategorie":[4],"class_list":["post-48","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","projekt_kategorie-webdesign"],"_links":{"self":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"projekt_kategorie","embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt_kategorie?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}