{"id":57,"date":"2026-06-01T11:05:00","date_gmt":"2026-06-01T09:05:00","guid":{"rendered":"https:\/\/swissmediadesign.com\/?projekt=webdesign-goop-metallbau-anstalt"},"modified":"2026-06-28T20:37:17","modified_gmt":"2026-06-28T18:37:17","slug":"web-design-goop-metallbau-anstalt","status":"publish","type":"projekt","link":"https:\/\/swissmediadesign.com\/en\/projekt\/webdesign-goop-metallbau-anstalt\/","title":{"rendered":"Web design: Goop Metallbau Anstalt \/ Goop Metallbautechnik Anstalt"},"content":{"rendered":"<p>I developed a bespoke web solution for Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt that brings together two independent companies on a single platform. The challenge was to ensure a clear separation between the two business areas without compromising the website\u2019s user-friendliness or its consistent visual identity.<\/p>\n<p>A key feature is the dynamic menu, which adapts depending on the active logo. Depending on whether the user is browsing the Goop Metallbau or Goop Metallbautechnik sections, the logo in the header and the website\u2019s colour scheme change. This ensures that visitors are always in the correct company section whilst being able to navigate effortlessly through the 116 subpages.<\/p>\n<p>In addition to visual separation, particular emphasis was placed on optimised navigation, which ensures clear and straightforward user guidance despite the extensive content. Thanks to targeted SEO optimisation, the website is more visible for relevant search queries in the metal fabrication sector. Furthermore, a robust technical foundation and fast loading times ensure a seamless user experience across all devices.<\/p>","protected":false},"excerpt":{"rendered":"<p>Working closely with Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt was an exciting and challenging project. Through close coordination and ongoing feedback, I was able to develop a bespoke web solution that meets the requirements of both companies.<\/p>","protected":false},"featured_media":453,"template":"","meta":{"smd_kunde":"Goop Metallbau Anstalt \/ Goop Metallbautechnik Anstalt","smd_branche":"Metallbau","smd_leistungen":"Webdesign","smd_url":"https:\/\/goopmetall.li\/"},"projekt_kategorie":[4],"class_list":["post-57","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","projekt_kategorie-webdesign"],"_links":{"self":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/media\/453"}],"wp:attachment":[{"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"projekt_kategorie","embeddable":true,"href":"https:\/\/swissmediadesign.com\/en\/wp-json\/wp\/v2\/projekt_kategorie?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}