{"id":1225,"date":"2024-06-07T23:30:57","date_gmt":"2024-06-07T21:30:57","guid":{"rendered":"https:\/\/swissmediadesign.com\/?p=1225"},"modified":"2024-06-07T23:30:57","modified_gmt":"2024-06-07T21:30:57","slug":"10-effektive-seo-tipps-fuer-kleine-und-mittlere-unternehmen","status":"publish","type":"post","link":"https:\/\/swissmediadesign.com\/zh\/10-effektive-seo-tipps-fuer-kleine-und-mittlere-unternehmen\/","title":{"rendered":"\u9002\u5408\u4e2d\u5c0f\u578b\u516c\u53f8\u7684 10 \u4e2a\u6709\u6548\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u5de7"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u9605\u8bfb\u65f6\u95f4 <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">\u5206\u949f<\/span><\/span><blockquote>\n<p style=\"text-align: left;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5bf9\u4e8e\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff08SMEs\uff09\u5728\u7f51\u4e0a\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u3002\u4e00\u4e2a\u597d\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u53ef\u4ee5\u4f7f\u60a8\u7684\u7f51\u7ad9\u88ab\u641c\u7d22\u5f15\u64ce\u53d1\u73b0\u4e0e\u5426\u622a\u7136\u4e0d\u540c\u3002\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u5982\u4f55\u6539\u8fdb\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5341\u4e2a\u5b9e\u7528\u6280\u5de7\u3002<\/p>\n<\/blockquote>\n<p><strong>1. \u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76<\/strong><br \/>\n\u6bcf\u4e2a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u7684\u57fa\u7840\u90fd\u662f\u5173\u952e\u8bcd\u7814\u7a76\u3002\u627e\u51fa\u60a8\u7684\u76ee\u6807\u7fa4\u4f53\u5728\u641c\u7d22\u7c7b\u4f3c\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u3002\u4f7f\u7528 Google Keyword Planner\u3001Ahrefs \u6216 SEMrush \u7b49\u5de5\u5177\u786e\u5b9a\u76f8\u5173\u5173\u952e\u8bcd\u3002<\/p>\n<p><strong>2. \u521b\u5efa\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9<\/strong><br \/>\n\u5b9a\u671f\u521b\u5efa\u5438\u5f15\u76ee\u6807\u7fa4\u4f53\u7684\u9ad8\u8d28\u91cf\u3001\u76f8\u5173\u548c\u4fe1\u606f\u4e30\u5bcc\u7684\u5185\u5bb9\u3002\u641c\u7d22\u5f15\u64ce\u9752\u7750\u63d0\u4f9b\u6709\u7528\u5185\u5bb9\u7684\u7f51\u7ad9\u3002\u535a\u5ba2\u6587\u7ae0\u3001\u6587\u7ae0\u3001\u89c6\u9891\u548c\u4fe1\u606f\u56fe\u8868\u6709\u52a9\u4e8e\u4f7f\u60a8\u7684\u7f51\u7ad9\u6709\u8da3\u5e76\u7559\u4f4f\u8bbf\u5ba2\u3002<\/p>\n<p><strong>3. \u4f18\u5316\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong><br \/>\n\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5305\u62ec\u76f4\u63a5\u5728\u7f51\u7ad9\u4e0a\u91c7\u53d6\u7684\u6240\u6709\u63aa\u65bd\u3002\u786e\u4fdd\u4f18\u5316\u6807\u9898\u6807\u7b7e\u3001\u5143\u63cf\u8ff0\u548c\u6807\u9898\u3002\u6218\u7565\u6027\u5730\u4f7f\u7528\u5173\u952e\u8bcd\uff0c\u5e76\u786e\u4fdd\u7ed3\u6784\u6e05\u6670\u548c\u53ef\u8bfb\u6027\u3002<\/p>\n<p><strong>4. \u786e\u4fdd\u79fb\u52a8\u53cb\u597d\u6027<\/strong><br \/>\n\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8bbf\u95ee\u4e92\u8054\u7f51\uff0c\u79fb\u52a8\u53cb\u597d\u578b\u7f51\u7ad9\u5fc5\u4e0d\u53ef\u5c11\u3002\u8bf7\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u54cd\u5e94\u901f\u5ea6\u5feb\uff0c\u5728\u6240\u6709\u8bbe\u5907\u4e0a\u90fd\u80fd\u6b63\u5e38\u8fd0\u884c\u3002\u8c37\u6b4c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u66f4\u9752\u7750\u79fb\u52a8\u53cb\u597d\u578b\u7f51\u7ad9\u3002<\/p>\n<p><strong>5. \u6539\u8fdb\u52a0\u8f7d\u65f6\u95f4<\/strong><br \/>\n\u5feb\u901f\u52a0\u8f7d\u65f6\u95f4\u5bf9\u4e8e\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u4e5f\u4f1a\u5f97\u5230\u641c\u7d22\u5f15\u64ce\u7684\u9752\u7750\u3002\u7f29\u5c0f\u56fe\u7247\u5927\u5c0f\u3001\u4f7f\u7528\u7f13\u5b58\u6280\u672f\u5e76\u5c3d\u91cf\u51cf\u5c11\u4ee3\u7801\uff0c\u4ee5\u7f29\u77ed\u7f51\u7ad9\u7684\u52a0\u8f7d\u65f6\u95f4\u3002<\/p>\n<p><strong>6. \u4f7f\u7528\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong><br \/>\n\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u5c24\u4e3a\u91cd\u8981\u3002\u9488\u5bf9\u672c\u5730\u641c\u7d22\u67e5\u8be2\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\uff0c\u660e\u786e\u8bf4\u660e\u60a8\u7684\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\u548c\u8425\u4e1a\u65f6\u95f4\u3002\u5728\u8c37\u6b4c \"\u6211\u7684\u4f01\u4e1a \"\u4e0a\u6ce8\u518c\u60a8\u7684\u4f01\u4e1a\u5e76\u6536\u96c6\u8bc4\u8bba\uff0c\u4ee5\u63d0\u9ad8\u60a8\u7684\u672c\u5730\u77e5\u540d\u5ea6\u3002<\/p>\n<p><strong>7. \u5efa\u7acb\u53cd\u5411\u94fe\u63a5<\/strong><br \/>\n\u53cd\u5411\u94fe\u63a5\u662f\u4ece\u5176\u4ed6\u7f51\u7ad9\u6307\u5411\u60a8\u7f51\u7ad9\u7684\u94fe\u63a5\uff0c\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\u3002\u52aa\u529b\u4ece\u76f8\u5173\u4e14\u503c\u5f97\u4fe1\u8d56\u7684\u7f51\u7ad9\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u3002\u5ba2\u5ea7\u6587\u7ae0\u3001\u5408\u4f5c\u548c\u516c\u5173\u5de5\u4f5c\u90fd\u6709\u52a9\u4e8e\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/p>\n<p><strong>8. \u4f7f\u7528\u6709\u5229\u4e8e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684 URL<\/strong><br \/>\n\u786e\u4fdd\u60a8\u7684 URL \u77ed\u5c0f\u7cbe\u608d\uff0c\u5173\u952e\u5b57\u76f8\u5173\u3002\u907f\u514d\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u96be\u4ee5\u7406\u89e3\u7684\u5197\u957f\u800c\u9690\u6666\u7684 URL\u3002<\/p>\n<p><strong>9. \u4f7f\u7528\u5185\u90e8\u94fe\u63a5<\/strong><br \/>\n\u826f\u597d\u7684\u5185\u90e8\u94fe\u63a5\u7ed3\u6784\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u548c\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9\u3002\u5c06\u76f8\u5173\u9875\u9762\u94fe\u63a5\u5728\u4e00\u8d77\uff0c\u53ef\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u5bfc\u822a\uff0c\u5e76\u63d0\u9ad8\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u3002<\/p>\n<p><strong>10 \u5206\u6790\u548c\u76d1\u6d4b<\/strong><br \/>\n\u4f7f\u7528 Google Analytics \u548c Google Search Console \u7b49\u5de5\u5177\u5b9a\u671f\u76d1\u63a7\u7f51\u7ad9\u6027\u80fd\u3002\u5206\u6790\u6570\u636e\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6548\u679c\u826f\u597d\uff0c\u54ea\u4e9b\u5730\u65b9\u9700\u8981\u6539\u8fdb\u3002\u636e\u6b64\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002<\/p>\n<p><strong>\u7ed3\u8bba<\/strong><br \/>\n\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u9700\u8981\u6301\u7eed\u7684\u52aa\u529b\uff0c\u4f46\u53ea\u8981\u638c\u63e1\u4ee5\u4e0b\u5341\u6761\u6280\u5de7\uff0c\u4e2d\u5c0f\u578b\u516c\u53f8\u5c31\u80fd\u663e\u8457\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002\u4ece\u624e\u5b9e\u7684\u5173\u952e\u8bcd\u7814\u7a76\u5f00\u59cb\uff0c\u521b\u5efa\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u4ece\u6280\u672f\u548c\u5185\u5bb9\u4e24\u65b9\u9762\u4f18\u5316\u7f51\u7ad9\u3002\u575a\u6301\u4e0d\u61c8\uff0c\u76d1\u6d4b\u7ed3\u679c\uff0c\u8c03\u6574\u7b56\u7565\uff0c\u4ee5\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Lesezeit: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Minuten<\/span><\/span>Suchmaschinenoptimierung (SEO) ist f\u00fcr kleine und mittlere Unternehmen (KMU) von entscheidender Bedeutung, um online sichtbar zu sein und potenzielle Kunden zu erreichen. Eine gute SEO-Strategie kann den Unterschied ausmachen, ob Ihre Website von Suchmaschinen gefunden wird oder nicht. In diesem Blogbeitrag geben wir Ihnen zehn praktische Tipps, wie Sie Ihre SEO verbessern k\u00f6nnen. 1. Keyword-Recherche [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipps-tricks"],"_links":{"self":[{"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/posts\/1225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/comments?post=1225"}],"version-history":[{"count":0,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/posts\/1225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/media?parent=1225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/categories?post=1225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swissmediadesign.com\/zh\/wp-json\/wp\/v2\/tags?post=1225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}