Entries by Shane Buchs

More visibility, customer loyalty and growth: strategies for the year-end spurt

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Reading time: < 1 Minute The last few months have been characterised by exciting projects and strategic developments. Now, with the end of the year in sight, we are looking forward to bringing even more dynamism to our business and letting you be part of it. Here is an insight into what you can expect over the next two months. More project references - transparency and trust One of our priorities [...]

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Online appointment booking for even more efficient advice

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Reading time: < 1 Minute We all know how valuable time is. Especially in our hectic working lives, there is often little room for time-consuming appointments or spontaneous meetings. That's why we at Swiss Media Design want to make it as easy and flexible as possible for you to book a no-obligation consultation. From now on, you can easily book your consultation appointments online and thus save the [...]

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Why 5% of sales must be channelled into marketing

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Reading time: 2 minutes Imagine your company is like a proud ship sailing on the sea of opportunity. Your goal is clear: to reach the safe harbour where enthusiastic customers and long-term success await you. But what happens when the ship is travelling without a compass and propulsion? It starts to sway, can change course [...]

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Innovation meets responsibility: An outlook on Swiss Media Design's next steps

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Reading time: < 1 Minute Swiss Media Design is facing an intensive last quarter. Data protection remains a key issue that concerns and challenges us on a daily basis. At the same time, we are working on adding all our successful projects to our website as references by October, strengthening our marketing strategies with a comprehensive Google Ads campaign and continuously improving our internal processes. [...]

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Important changes to data protection law from 31 July 2024 - Why you should act now!

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Reading time: 2 minutes On 31 July 2024, the data protection landscape will change significantly - including in Switzerland. These changes are more than just a formality; they are critical to the security and trust of your website visitors. Our advertising agency is ready to help you through this important transition by offering the PRO version of the Real [...]

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New horizons in WordPress 6.6: How your company can benefit from the latest updates

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Reading time: < 1 Minute Welcome to Swiss Media Design! The digital landscape is constantly evolving and it's imperative that we keep up with the latest technological developments. The latest update to WordPress 6.6 brings exciting new features that will revolutionise the way we design and manage content on websites. What's new in WordPress 6.6? [...]

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Important changes to Google Analytics: Switching to Google Analytics 4

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Reading time: < 1 Minute As you may have already heard, Universal Analytics will be completely replaced by Google Analytics 4 (GA4) by 1 July 2024. From this date, all Universal Analytics services and APIs will be deactivated. This means that Universal Analytics data will no longer be accessible. If you have not yet fully migrated to GA4, you should do so as soon as [...]

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10 effective SEO tips for small and medium-sized companies

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Reading time: 2 minutes Search engine optimisation (SEO) is crucial for small and medium-sized enterprises (SMEs) to be visible online and reach potential customers. A good SEO strategy can make the difference between your website being found by search engines or not. In this blog post, we give you ten practical tips on how to improve your SEO. 1. keyword research [...]

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10 years of Swiss Media Design - From the start to the top

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Reading time: 2 minutes Over the past ten years, Swiss Media Design has travelled a remarkable journey. From our first tentative steps as a small agency to our current position as a recognised partner for full-service marketing solutions, each stage has been marked by learning moments, successes and a relentless drive to continuously improve. The beginnings: A foundation of passion and [...]

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