ChatGPT Ads in Switzerland: Now for your business too.

This morning, I found an email from OpenAI in my inbox. It said that Ads Manager is now available to advertisers in Switzerland and Liechtenstein. Since last week, there has been …

EU AI Act: Now in force. What it means for Swiss businesses, and what it doesn’t

On 2 August 2026, a law came into force in Europe for which companies had been preparing for two years. Five days earlier, the EU had …

53 per cent of the internet is no longer human. What it means for your website.

53 per cent of global web traffic comes from machines. What this means for your website’s contact forms, email sending and deliverability.

Your website is about to receive a visitor who isn’t human

My last website report included a category that hadn’t existed the year before. It’s called ‘Agentic browsing’ and appears right at the bottom, after performance, accessibility and SEO. …

Your website is working. Yet your enquiries never seem to get through.

There is one type of problem that is particularly troublesome. Not because it is so difficult to fix, but because it makes itself completely invisible. A website that is offline …

Why Swiss origin matters to businesses

A few years ago, the question of where a website is hosted was something only technical experts would ask about. These days, almost every new client asks me this, often as early as our first meeting.

New bank details: Why Swiss Media Design is embracing digital banking

Anyone who sells digitalisation to their customers must lead by example within their own business. That’s why I’ve made a decision that you’ll now see reflected on my invoices: Swiss Media Design …

Why your firm receives phishing emails and how to put a stop to them

This week, I received a message from a long-standing customer: «We’ve received the following email. Is it a hoax?» The email looked deceptively genuine, and an employee had …

AI is changing Google Search. What you need to know now

Ever since Google Search started providing AI-powered summaries and an AI mode, there has been a sense of unease in the industry. Everywhere you look, people are saying that SEO is dead, and anyone who now …

New website now live: A fresh new look for Swiss Media Design

The time has come. My new website is live. A new design, faster loading times and a site that works seamlessly on any device. What you see here is exactly the …

Support reimagined: Quick help via Microsoft Teams

There’s something new in my support service, and it makes life easier for both of us. From now on, I’ll no longer be using TeamViewer for remote support, but instead …