Entries by Shane Buchs

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Important changes to Google Analytics: Switching to Google Analytics 4

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Reading time: < 1 MinuteAs you may have already heard, Universal Analytics will be completely replaced by Google Analytics 4 (GA4) by 1 July 2024. From this date, all Universal Analytics services and APIs will be deactivated. This means that Universal Analytics data will no longer be accessible. If you have not yet fully migrated to GA4, you should do so as soon as [...]

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10 effective SEO tips for small and medium-sized companies

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Reading time: 2 minutesSearch engine optimisation (SEO) is crucial for small and medium-sized enterprises (SMEs) to be visible online and reach potential customers. A good SEO strategy can make the difference between your website being found by search engines or not. In this blog post, we give you ten practical tips on how to improve your SEO. 1. keyword research [...]

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10 years of Swiss Media Design - From the start to the top

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Reading time: 2 minutesOver the past ten years, Swiss Media Design has travelled a remarkable journey. From our first tentative steps as a small agency to our current position as a recognised partner for full-service marketing solutions, each stage has been marked by learning moments, successes and a relentless drive to continuously improve. The beginnings: A foundation of passion and [...]

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The evolution of digital advertising: trends and predictions

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Reading time: 2 minutesIn an era where digitalisation is taking hold in all areas of life, the advertising industry has changed dramatically. The landscape of digital advertising is constantly evolving, driven by technological advances and changes in consumer behaviour. This change is particularly noticeable in Switzerland, a market known for its innovation and high level of digitalisation [...]

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How do I convert a Word document into a PDF?

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Reading time: < 1 MinuteThe PDF format plays a central role in digital communication, as it enables reliable and consistent viewing of documents on different devices and platforms. Whether for sending important business documents, submitting job applications or simply to ensure that the content is not altered, converting a Word document into a PDF is [...].

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