Digital trends 2025: How companies can benefit from the latest developments

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The year 2025 has only just begun and exciting trends are already emerging that companies should not miss out on in the digital world. Whether small start-ups or established companies - digital transformation remains a key topic this year. In this blog article, we at Swiss Media Design take a look at the most important digital trends that can help your company move forward.

Artificial intelligence as a driving force
Artificial intelligence (AI) will be even more integrated into the everyday lives of companies in 2025. From chatbots that process customer enquiries to AI tools for content creation - the possibilities are almost endless. Companies that make good use of AI can not only automate processes, but also improve customer loyalty.

Tip: Use AI-supported analysis tools to gain valuable insights into the behaviour of your target group and control marketing measures in a targeted manner.

Taking personalisation to the next level
Nowadays, customers expect a personalised approach - whether in the newsletter, on the website or on social media. Personalisation will become even more important in 2025. Tools and algorithms will make it possible to tailor content precisely to the needs and interests of the target group.

How do we work with this at Swiss Media Design? We use data-based approaches and creative strategies to develop customised solutions for our clients in order to improve the user experience.

Sustainability in digital communication
Sustainability is not only an issue in real life, but is also becoming increasingly important in the digital world. Consumers are increasingly paying attention to how environmentally conscious a company is - including digitally. Energy-efficient websites, green hosting and sustainable online marketing strategies are very popular.

Our tip: Review your digital infrastructure and consider how you can act more sustainably. For example, with climate-neutral hosting or resource-saving web design.

Micro-content and interactive content
The attention span of users is getting shorter and shorter, and micro-content is therefore becoming increasingly important. Short videos, interactive stories and visually appealing content on platforms such as Instagram or TikTok will be a must in 2025 in order to stand out from the crowd.

New: Instagram has recently changed the requirements for content - a point that we at Swiss Media Design have also taken up directly in order to adapt our clients' websites and content.

Security and data protection remain central
With increasingly stringent data protection regulations in Europe (e.g. the GDPR), the protection of customer data remains essential. Companies must constantly review their databases and digital platforms to ensure that they comply with the latest security standards.

Conclusion
The digital world is evolving rapidly, and companies that are open to innovation have the best chance of succeeding in their market. At Swiss Media Design, we help you to make the most of these trends for your company - whether through modern web design, innovative marketing strategies or customised digital solutions.

Do you have any questions or would you like to make your company fit for 2025? Contact us - we will be happy to advise you!

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New horizons in WordPress 6.6: How your company can benefit from the latest updates

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Welcome to Swiss Media Design! The digital landscape is constantly evolving and it's imperative that we keep up with the latest technological developments. The latest update to WordPress 6.6 brings exciting new features that will revolutionise the way we design and manage content on websites.

What's new in WordPress 6.6?

  • Improved handling in the block editor: The block editor is a central tool in WordPress that allows users to flexibly design their content. The latest improvements make it even easier to create professional-looking pages without technical expertise.
  • Faster website performance: A fast loading time not only improves the user experience, but also plays a crucial role in search engine optimisation (SEO). With WordPress 6.6, your website will be faster and more responsive than ever before.
  • Accessibility for all users: Accessibility is an important factor in the success of a website. The latest updates ensure that your website is easily accessible and navigable for all people, regardless of their abilities.

Automatic updates to WordPress 6.6
As of this morning, we have updated most of the websites we manage to WordPress 6.6. This affects all customers for whom we have set up the automatic update function. This ensures that your website is always up to date without you having to intervene yourself.

Why is it important to keep your WordPress website up to date?
Regular updates are crucial for the security and functionality of your website. Each update not only improves the features and functionalities, but also protects against security vulnerabilities and ensures compatibility with new browsers and technologies.

Conclusion
How does your business benefit from the latest WordPress updates? By regularly updating your WordPress website, you not only ensure its functionality and security, but also take advantage of the latest technological developments to improve your web presence and optimise the user experience. With WordPress 6.6 on your side, Swiss Media Design is well prepared to help you achieve your digital goals effectively and securely.

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Important changes to Google Analytics: Switching to Google Analytics 4

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As you may have already heard, Universal Analytics will be completely replaced by Google Analytics 4 (GA4) by 1 July 2024. From this date, all Universal Analytics services and APIs will be deactivated. This means that Universal Analytics data will no longer be accessible. If you have not yet fully migrated to GA4, you should do so as soon as possible. You can find the migration instructions here.

Effects on product integrations
After deactivating Universal Analytics, the data and settings are no longer available. This affects:

  • Conversions: New conversions are no longer measured. This can affect your advertising campaigns, especially if you use smart bidding.
  • Target group lists: These are closed, which can affect your media activation and the performance of your advertising campaigns.
  • APIs: API requests related to Universal Analytics will fail. This means that Universal Analytics data can no longer be displayed in API-based tools such as Looker Studio.
  • BigQuery: The export of historical data from Universal Analytics 360 properties could only be requested until 30 June 2024. However, data that has already been exported remains available in BigQuery.
  • Attribution projects: These, which were part of the attribution (beta) in Google Analytics, are deleted.

Conclusion
The transition to Google Analytics 4 is inevitable and should be done as soon as possible to avoid data loss and disruption to your advertising campaigns. We understand that these changes can be overwhelming and want to assure you that we at Swiss Media Design are always by your side. Our goal is to make your transition as smooth as possible and ensure that you can continue to work successfully with Google Analytics. Change has become more common these days, and it often provides opportunities for growth and improvement. Google Analytics 4 brings with it many new and improved features that can help you gain even better insights into your customers' behaviour and optimise your marketing strategies.

Contact us if you need assistance with the transition to GA4 or if you have any questions about the new features and capabilities. Our team is always available to help you through this transition and ensure that you can take full advantage of Google Analytics 4. Together we will overcome this challenge and utilise the new opportunities that GA4 offers. Change is the key to continued success, and we're here to help. You're in good hands with us. Let's shape the future of digital marketing together!

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