Google Ads 2025: Set up correctly, benefit in the long term

Reading time: < 1 Minute

Many companies try out Google Ads, spend a budget, see little success in the short term and are frustrated. This is almost never due to Google Ads itself, but to the way in which the campaigns were set up. Our aim is to ensure that Google Ads is not perceived as a cost trap, but as what it can be: a reliable channel that continuously generates enquiries, bookings and sales.

Why we care about Google Ads

We see it time and time again. When a campaign is set up properly, new opportunities suddenly arise for a company. More visibility, more trust, more sales and therefore more security for the future.

We are not interested in selling clicks in the short term. We want our customers to do well. Every franc invested should contribute to sustainable growth.

What we can make measurable

The special thing about Google Ads is that nothing remains in the dark. Every interaction can be measured and analysed.

  • Contact enquiries: How many interested parties contact us via a form or e-mail.
  • Telephone calls: How many potential customers pick up the phone straight away.
  • Bookings and dates: Whether someone books a consultation or a service online.
  • Online shop sales: Which products were purchased, how much turnover was achieved and which adverts are the most profitable.

This creates transparency and trust. Companies can see exactly that their budget is not wasted, but is delivering results.

Frequent stumbling blocks

Many campaigns fail not because the product is bad, but because the set-up was too imprecise.

  • No or incomplete tracking
  • Target groups too broad
  • Unmaintained keywords
  • Once hired and never serviced again

This is precisely where we come in.

Our offer: Personal advice and professional implementation

We make it simple. We come to your company and discuss together how Google Ads can best be used for your specific use case. We will show you what options are available and how your goals can be achieved most efficiently.

We then set up the campaigns in full. This includes lead generation as well as complete conversion tracking with Google Analytics and Google Tag Manager. In this way, we ensure that all important enquiries, bookings and sales are measurable.

In the next step, we look at the results together with you and optimise the campaigns on an ongoing basis. Google Ads has become more complex and only works sustainably with professional support. This is precisely why we rely on continuous support and can also fall back on our direct contacts at Google.

Conclusion

Google Ads is an incredibly powerful tool. With the right set-up and ongoing support, it becomes an engine for sustainable sales. Those who invest in a clean structure today will benefit from stable results in the long term.
Swiss Media Design ensures that your Google Ads budget does not go to waste, but generates sustainable enquiries, bookings and sales.

/by