Important changes to data protection law from 31 July 2024 - Why you should act now!

On 31 July 2024, the data protection landscape will change significantly - including in Switzerland. These changes are more than just a formality; they are critical to the security and trust of your website visitors. Our advertising agency is ready to help you through this important transition by implementing the PRO version of the Real Cookie Banner plugin on all WordPress websites we manage from this date.

Why is immediate action necessary?
Imagine your website is a shop: would you leave the doors open and allow information about your customers to disappear unnoticed? Certainly not. This is exactly what can happen when you use the new Data protection regulations do not take seriously. Fines for non-compliance can be dramatic - up to 4% of your annual global turnover. Even worse would be the loss of customer trust, which could affect your reputation and revenue in the long term.

Another risk is the ranking of your website. Search engines such as Google are increasingly focussing on data protection and user experience. Websites that do not comply with data protection regulations could perform worse in the rankings. This means less visibility and potentially less traffic for your website.

What do we do for you?
To help you overcome these challenges and make your website fully compliant with the new regulations, we offer the following services:

• Implementation of the PRO version of the Real Cookie Banner pluginWe cover the cost of the licence for this powerful software, which equips your WordPress website with the latest tools for data protection.
• Professional set-up and customisationWe make sure that everything on your website is set up perfectly. We charge a one-off fee for this customised service, which represents your investment in security and legal compliance.
• Other platforms on requestIf you run a website on a different platform, we can also offer solutions. Simply contact us to discuss your specific requirements.

Advantages of the PRO version at a glance
The PRO version of the Real Cookie Banner plugin offers a number of benefits that will make your website not only compliant, but also user-friendly and professional. It is important to emphasise that the free version of the plugin is not sufficient to fully meet the requirements of the new data protection regulations. Here are the main benefits of the PRO version:

• Customised designCustomise the look and behaviour of the cookie banner to match the aesthetics of your website to ensure a seamless user experience.
• Full complianceThe PRO version comes with advanced features that ensure your website complies with the latest data protection regulations, while the free version does not fully cover these requirements.
• Improved rankingBy complying with data protection regulations and improving the user experience, you help to improve the ranking of your website in search engines.

Conclusion
The upcoming changes in data protection law are an opportunity to strengthen the trust of your customers and position your website as a safe place where their data is protected. With the PRO version of the Real Cookie Banner plugin, you not only secure your website, but also show that you take the privacy of your visitors seriously. You also help improve your search engine rankings, which can lead to more traffic and potentially higher sales in the long term.

Our agency is here to guide you through this process and make sure your website is ready for the future. Let's tackle this challenge together and make your website a safe harbour for your customers. Contact us today for more information and to take the necessary steps.

Sources
Directive on user consent in the EU
Updating the consent mode for traffic in the European Economic Area (EEA)