The collaboration with Ruf Design AG was a comprehensive project aimed at repositioning the entire company in the digital sphere. With 32 sub-pages, each showcasing specific service areas, projects and insights, the result is a website that authentically reflects Ruf Design’s versatility and premium quality.

A MacBook on a wooden table displaying Ruf Design’s ‘Lava as a one-off’ page; the picture shows a bathroom with a green washbasin

For Ruf Design, I developed a website that brings together interior design, kitchens, bathrooms and projects into a harmonious whole. In addition, separate landing pages for Pyrolave and Invisacook were integrated to give these exclusive partners and products their own digital presence.

A hand is holding an iPhone above a MacBook; the Ruf Design projects page, showing a room sketch, is visible on the screen

A design highlight is the combination of large-format imagery and clean typographical structures. This lends the website a timeless and elegant character. Thanks to intuitive navigation and a well-thought-out content structure, visitors can quickly find their way to projects, services and contact details.

Hands holding an iPad displaying Ruf Design’s contact page; the picture shows a lake with snow-capped mountains

The site has been optimised for performance, SEO and future-proofing. With a responsive design, targeted caching and a streamlined code base, a seamless user experience is guaranteed across all devices. Just a short time after going live, the website was already generating concrete enquiries from customers.

A woman holding an iPhone showing Ruf Design’s ‘Our Team’ page, with a MacBook behind her displaying the Invisacook page

Hands holding an iPhone displaying Ruf Design’s ‘Showroom’ page, with palm fronds in the background

Project goal

The aim was to showcase Ruf Design AG’s full range of brand expertise online. Through a consistent, elegant design, technical optimisation and a structured user experience, a web solution was created that builds trust and generates new leads. With 32 sub-pages as well as separate landing pages for Pyrolave and Invisacook, the website is designed to allow for flexible growth in the future.

Solutions

Scope: A website with 32 subpages and a clear content structure
Landing pages: Separate sites for Pyrolave and Invisacook
Optimisation: Performance-focused architecture with responsive design, caching and technical SEO

Highlights

Go Live: Summer 2025
Enquiries: First customer enquiries just a few days after publication
Feedback: Consistently positive feedback from customers and partners

Technologies

CMS: WordPress with customised theme adjustments
SEO: Rank Math Pro for maximum visibility
Forms: Gravity Forms for flexible enquiry processes
Performance: WP Rocket and Imagify for load time optimisation

I would like to thank Ruf Design AG for the trust they have placed in me and for the excellent collaboration. The digital repositioning of the company, comprising 32 sub-pages and dedicated landing pages, was an exciting and rewarding project that has once again reaffirmed my passion for excellent web design.

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