Web design: Goop Metallbau Anstalt / Goop Metallbautechnik Anstalt
I developed a bespoke web solution for Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt that brings together two independent companies on a single platform. The challenge was to ensure a clear separation between the two business areas without compromising the website’s user-friendliness or its consistent visual identity.
A key feature is the dynamic menu, which adapts depending on the active logo. Depending on whether the user is browsing the Goop Metallbau or Goop Metallbautechnik sections, the logo in the header and the website’s colour scheme change. This ensures that visitors are always in the correct company section whilst being able to navigate effortlessly through the 116 subpages.
In addition to visual separation, particular emphasis was placed on optimised navigation, which ensures clear and straightforward user guidance despite the extensive content. Thanks to targeted SEO optimisation, the website is more visible for relevant search queries in the metal fabrication sector. Furthermore, a robust technical foundation and fast loading times ensure a seamless user experience across all devices.
The aim of the project was to develop a central website that presents both companies in a clearly structured manner whilst still offering an intuitive user experience. The automatic adaptation of the logo and colour scheme ensures that visitors are always in the correct company section. At the same time, the focus was on optimised navigation, which enables a clear structure despite the large number of subpages. Targeted SEO optimisation ensured that the website is visible in search results for the metal fabrication sector. Furthermore, attention was paid to maximising performance and ensuring fast loading times to guarantee a seamless user experience.
Solutions
- A dynamic corporate presence: Automatic adjustment of the logo, colour scheme and menu navigation depending on the active business division.
- Structured navigation: Clear categorisation and intuitive navigation, despite there being 116 subpages.
- Top performance: Optimised for fast loading times and a seamless user experience across all devices.
- SEO strategy: Improved visibility through technical and content optimisation.
Highlights
- Development of a flexible web design that brings together two independent companies on a single platform.
- Integration of an automatic colour and logo change for a dynamic brand experience.
- Implementation of a well-designed site structure that enables intuitive navigation.
Technologies
- CMS-based web system: Scalable architecture for easy expansion.
- Performance optimisation: Compressed resources and fast caching for fast loading speeds.
- SEO framework: Technical implementation to improve search engine indexing.
I would like to thank Goop Metallbau Anstalt and Goop Metallbautechnik Anstalt for their trust and the excellent collaboration. Developing a bespoke web solution for two companies on a single platform was an exciting challenge, which I undertook with great enthusiasm. Projects like this motivate me to continue creating innovative, high-performance and future-proof digital solutions.