Hundeblog.ch is an in-house Swiss Media Design project with a clear objective: to build a sustainable passive income stream through high-quality, optimised blog posts and monetisation via Google AdSense. In doing so, I rely exclusively on organic growth through SEO, without social media marketing or paid advertising.

A white dog bowl featuring the hundeblog.ch logo, where the ‘o’ is a red paw, with a dog behind it
Project goal

A logo that conveys the character of the Hundeblog.ch brand at a glance: high-quality, friendly and eye-catching all at once.

Solutions
  • Logo design featuring a paw symbol: Emotion and brand loyalty at a glance
  • Clear, legible design: Perfect for the web, mobile and print
  • High brand recognition: Ideal for long-term brand building
Highlights
  • Development of the name and brand identity
  • Concept and design of the logo
  • Preparation for use in digital media (including mock-ups, print files and social media assets)
Technologies
  • Vector design: Scalability without compromising on quality
  • Typography fine-tuning: High legibility, modern choice of typeface
  • Responsive branding: The logo works in all sizes and on any device

What began as a small in-house project with my apprentice at the time has developed into a fully-fledged showcase: Hundeblog.ch, a platform where I not only put my design and SEO expertise to good use, but also demonstrate how to work with WordPress at a professional level. Today, Hundeblog.ch is more than just a blog. It is a strategic content project with a clear focus on SEO and the aim of generating passive income in the long term via Google AdSense, entirely without social media or advertising. Ten years’ experience with WordPress, brought together in a project that demonstrates how to do it right. Hundeblog.ch is my proof of that.